Results from real implementations
StokTap is built on operator experience. Here are anonymized outcomes from demand capture infrastructure implementations in the electrical supplies industry.
Operator Track Record
Built by someone who has done this before
StokTap is led by German Tirado, an operator with 7+ years building and scaling eCommerce in the electrical supplies industry. The infrastructure and methodologies behind StokTap are derived from direct operational experience.
Background
- Built and scaled EnergyAvenue.com from startup to acquisition by a global electrical distributor
- Operated and grew large-SKU catalogs with 40,000+ products
- Sold tens of millions of dollars of electrical products online
- Managed millions in Google Ads spend for electrical eCommerce
Key Outcomes
SKUs managed through demand capture infrastructure
In electrical products sold through the platform
Company acquired by global electrical distributor (name withheld)
Case Study: Large Electrical Catalog
Anonymized results from a full implementation
SKUs in catalog
Operating history
Exit to strategic acquirer
The Challenge
A large electrical catalog with tens of thousands of SKUs, significant dead and slow-moving inventory, and limited visibility into demand patterns. Traditional wholesale channels were not moving surplus inventory effectively.
The Approach
Built demand capture infrastructure from scratch, including product data normalization, search and shopping channel integration, SEO infrastructure for long-tail demand, and fulfillment optimization. System designed for large-SKU catalogs with high automation.
The Outcome
Scaled to tens of millions in annual revenue. Developed replicable infrastructure for electrical product demand capture. Company acquired by a global electrical distributor seeking digital capabilities and demand capture infrastructure.
Results presented are from a specific implementation and may not be typical. Individual outcomes depend on inventory composition, market conditions, and implementation quality.
Why This Matters
Operator experience translates to infrastructure design
Large-SKU Expertise
Managing 40,000+ SKUs requires different infrastructure than small catalogs. StokTap is built for scale.
Demand Capture Knowledge
Years of Google Ads and SEO experience inform how StokTap captures demand for electrical products.
Industry Understanding
Deep familiarity with electrical distribution dynamics, manufacturer relationships, and channel considerations.
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