How It Works

From integration to revenue in a structured flow

StokTap provides end-to-end infrastructure for converting dead stock into profit. Here is how the system works.

Integrate
Publish
Capture
Fulfill
Report

The Process

Six steps from integration to revenue

1

Inventory & Pricing Integration

Your inventory and pricing data is connected to StokTap via API, SFTP, or flat file. We ingest your catalog with current quantities and pricing rules.

Support for major ERP systems
Real-time or scheduled sync options
Pricing rules and floor enforcement
Inventory threshold configuration
2

Product Data Normalization

Raw product data is enriched and normalized for optimal demand capture. Titles, descriptions, attributes, and images are standardized.

Attribute extraction and standardization
Category mapping to demand channels
Image validation and optimization
SEO-ready content generation
3

Structured Publishing

Normalized product data is published to demand capture channels including shopping platforms, search engines, and SEO infrastructure.

Google Shopping integration
Bing Shopping integration
SEO-optimized product pages
Marketplace channel support
4

Demand Capture

Active buyers searching for electrical products are intercepted through paid search, shopping ads, and organic search. Demand finds your inventory.

High-intent buyer targeting
Large-SKU catalog optimization
Conversion rate optimization
Continuous campaign refinement
5

Distributor Fulfillment

Orders are routed to the optimal fulfillment partner based on inventory availability, location, and shipping efficiency.

Automated order routing
Real-time inventory verification
Shipping optimization
Customer communication handling
6

Reporting & Insight

Full visibility into performance, demand patterns, and outcomes. Data to inform inventory and pricing decisions.

Sales and revenue reporting
Demand pattern analysis
Inventory velocity metrics
Channel performance breakdown

Implementation Timeline

Most implementations are live and capturing demand within 4 weeks. The timeline depends on data quality and integration complexity.

Weeks 1-2

Integration

Connect data sources and configure sync

Week 3

Normalization

Product data enrichment and validation

Week 4

Publishing

Activate demand capture channels

Week 5+

Optimization

Refine based on performance data

Ready to see it in action?

Request access to learn how StokTap can work for your inventory

Ready to turn dead stock into profit?

Request access to learn how StokTap can help you convert obsolete inventory into bottom-line revenue.