Monetize dead stock without exposing your brand
Dead stock is a liability. Traditional liquidation sacrifices margin and risks brand damage. StokTap provides infrastructure that converts dead stock into profit while you maintain control.
The Manufacturer Challenge
Dead stock erodes margin, but liquidation destroys value
Visibility Problem
Surplus inventory sits in distributor warehouses across the country. You know it exists, but accessing demand for it is fragmented and manual.
Value Destruction
Liquidation recovers pennies on the dollar. Worse, it can train your market to wait for discounts, undermining your core pricing.
Brand Exposure Risk
Surplus appearing on discount marketplaces damages brand perception and creates channel conflict with your authorized distributors.
The StokTap Difference
StokTap is not liquidation. It is demand capture infrastructure that finds buyers for your surplus at prices you control, through channels that protect your brand.
- Price floors and minimums enforced systematically
- Excluded channels and buyer restrictions
- Fulfillment through your existing distribution network
- Co-funded promotion options available
Capabilities
Infrastructure designed for manufacturer requirements
Brand-Safe Monetization
Maintain pricing integrity and brand perception. No fire sales. No damage to channel relationships.
Full Pricing Control
Set price floors, enforce minimums, and define rules. You stay in control of how your products are positioned.
Control Without Exposure
Define excluded channels, buyer restrictions, and geographic limits. Your rules, enforced systematically.
System-to-System Integration
No manual uploads. No spreadsheet chaos. Your inventory and pricing data flows directly via API or secure file transfer.
Distributor Fulfillment Routing
Orders fulfilled through your existing distribution network. StokTap augments your channel, not replaces it.
Performance Visibility
Full reporting on what is selling, where demand exists, and how your dead stock is converting to revenue.
90-Day Pilot
Structured evaluation with no long-term commitment
Integration Setup
Connect your inventory and pricing data via API, SFTP, or flat file. We normalize your product data for publishing.
Demand Channel Activation
Your surplus inventory is published to demand capture channels: search, shopping, and SEO infrastructure.
Review and Optimize
Analyze performance, refine pricing rules, and scale based on results. No long-term commitment required.
Timeline
Weeks 1-2
Integration and data normalization
Week 3
Demand channel activation
Week 4+
Demand capture and optimization
Ready to turn dead stock into profit?
Request access to learn how StokTap can help you convert obsolete inventory into bottom-line revenue.